Why minimalist and brutalist design systems lead to better conversion and faster loads.
Minimalism is often seen as an aesthetic choice, but in high-end digital products, it is a technical necessity.
Brutalist aesthetics lead to significantly lower bundle sizes. When you remove the heavy textures, your DOM stays light.
"Good design is as little design as possible." — Dieter Rams
By stripping back the layers, we allow the content to lead the experience.